Journal Article Review for Business Marketing Research Paper Example

Journal Article Review for Business Marketing Paper Therefore the advertising dollars involved have increased as the NFG has been able to attract ewers of teams not participating in the game. The research used Trail and Sesames (2001) Motivation Scale for Sport Consumption (MASC.) to Judge motives of spectators to watch when their team was not playing. The MASC. method concluded that participants In the study viewed drama, skill, and social as the key factors In deciding If they will watch a game/event when their favorite team is not participating. Analysis: The articles conclusions identify drama, skill, and social as the most important factors In attracting premiership of non-affiliated fans of the teams participating. This Influences the relationship between sports leagues/teams, television networks, and advertisers. Looking at It from the perspective of a professional league,team, these 3 factors are important as they would like to create a fan base thats independent of what team is playing and follows the league in general. The NAB has accomplished this by marketing around the skill level of their players. Through external analysis of their customer base, they are able to identify their customers needs and wants. Over the last 30 years, the NAB has been able to market their superstars to attract outwork TV deals and advertisers, For example, In the sasss the NAB revolved around Magic Johnson and Larry Bird. In the late asss and through the offs, the league shifted to Michael Jordan as their center piece and enjoyed the most success theyve ever had. In the early part of the asss, there was a lack of compelling super stars and the league suffered in popularity. We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Journal Article Review for Business Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Additionally the overall behavior of marquee players was a problem which labeled the league as full of thugs and criminals. This can be perceived as a weakness In the NAB marketing strategy as Its dependent on the character of their super stars. Recently though, the NAB has been revived with an influx of young, talented, well behaved good guys led by Lebanon James, Deanne Wade, Carmela Anthony, and many others. The most successful example of sports marketing to customer needs is the NFG. As the article stated it is the bench mark for sports marketing. Even more than the NAB, they have been able to appeal to consumers, and by extension advertisers, by offering an unmatched dramatic, skillful, and social experience. Top NFG players such as Peyote Manning are announces names. But Deanna n t ten NFG NAS created a social atmosphere round the game such that everyone, regardless of whos playing, is looking forward to their annual super bowl party. The business to business implications are greater for the NFG than any other league, and this is exemplified in the insane cost for a 30 second ad spot during the super bowl. The authors of this article use complex mathematical models to conclude what many consumers feel; without DORM, consumers have a reasonable willingness to pay (WET) a price that would allow all parties involved to be profitable. Therefore DORM may have a negative impact on their bottom line as many music pirates prefer legal content without restrictions. Article Review 3 Padlocking: International Journal AT Automotive electronic Ana Management little Dealer-carmaker relationship: the theories of the duality of trust and of power- dependence Authors: Nadia, Canonical Link: http://tiny. C/Dyads This article discusses the relationships between an automotive manufacturer and its independent distribution network, namely car dealers. A large portion of the vehicle manufacturing cost is taken on by the dealers, so a strong working business relationship is required between the MOM and the dealer as they are the main distributed of vehicles. The author concludes that the essential positive fa ctors in retreating this relationship are trust and fairness between the auto maker and the dealer. While the MOM/dealer relationship is most negatively affected by power and conflict. Trust fairness in the relationship will enhance collaboration with the dealers, allowing the MOM to implement new policies which require national or global compliance from their dealer network. Finally, the author concludes that to create a atmosphere of cooperation from their dealer network, investment in non-coercive and fair policy is a must. This article highlights how dependent automotive Memos are on their dealer striation network. For car makers their dealer network may be more important than for other Memos of consumer products as consumer products have many retail outlets to distribute their product. The relationship model outlined in the article suggests that trust and fairness are keys to bringing the dealer on board. Dictating policy by request and recommendation is much more likely to get results than through threats and legal action. While this study was done in the Italian marketplace, this hypothesis is being proved out in the current trouble TOYOTA is having with their safety and quality robbers. Of course there are many other factors involved as this is a hugely complex situation, but TOYOTA dealers are standing behind the company and they are able to coordinate a large recall efficiently (considering the circumstances and bad PR). This type of dealer commitment is bred by trust and fairness that TOYOTA employs when interacting with their dealer network. Additionally to trust and fairness, the influence of power completes the carmaker-dealer relationship. An authoritative stance is necessary and useful at times to gain compliance from dealers. Making sure the dealer understands that the auto brand (thus the MOM) is the biggest factor in selling vehicles, creates a dependency of the dealer on the MOM. My personal experience working at 2 large auto-suppliers over the past 10 years, I can confirm that many Memos apply a similar type of trust, fairness, and power relationship towards their suppliers. This fits into the competitive analysis model as the Memos have identified that they have an upper hand with the dealers (and in my case, supplier), but also clearly understand that a fair approach based on trust is in everyones best interests.

The Chrysalids by Thomas M. Wagner Essay Example

The Chrysalids by Thomas M. Wagner Essay Example The Chrysalids by Thomas M. Wagner Paper The Chrysalids by Thomas M. Wagner Paper The Review of â€Å"The Chrysalids†, written by Thomas M. Wagner in the year 2004, explores the elements of the book that made it a memorable reading experience, while also discussing the points that rendered the book’s focal issues moot. Wagner compliments Wyndham’s use of his book to explore the themes of xenophobia, intolerance and bigotry that were prominent in society during the period, but criticizes the climax, involving the Sealander Lady and her justification for her actions during the rescue. The piece involves strengths surrounding Wagner’s use of informal language, his focus on critical themes explored throughout the text, and his discussion of the flawed survival of the fittest trope. The article is not without its weaknesses, failing to deliver topic sentences throughout, and introducing a new point in the concluding paragraph. Informal language tends to be used in situations where writers want to bring across their points in a succinct manner, without complicating the information being delivered. Wagner’s use of informal language is prominent throughout the article, bringing across a particular tone that is used to highlight his view of the piece’s climax. Examples of informal language being used can be found in paragraph 9, ‘So far, so good’ and paragraph 14, ‘I almost needed a crane to hoist my jaw from the floor’. Both examples bring across a more personal tone, and link the writer to the target readers more directly. Because of Wagner’s use of a thesis statement in his introductory paragraph, there was provision of information on the strengths and weaknesses that were present in the text. This thesis statement provides readers with knowledge of what is to be expected. He discusses the themes with the text, that focused on the issues of xenophobia, intolerance and bigotry that were heavily prominent during the period when the text was written. He draws a comparison between the book and the Nazi Par

Why are policies in Germany so difficult to reform Essay

Why are policies in Germany so difficult to reform - Essay Example These included the modern poor relief, the Bismarckian paradigm or ‘worker policy’, protocorporatist social policy, and scientific social work. While the Bismarckian paradigm addressed workers as reliant on state policy, the proto-corporatist paradigm considered them as a partial subject. The latest measures taken by ‘conservative corporatist’ or Bismarckian welfare capitalistic regimes of Germany have not been examined through systematic comparative research (Bleses and Seeleib-Kaiser, 2004). However, literature related to welfare state change depicts the development of the Bismarckian family of welfare systems, and their distinction from other regimes. Bismarckian welfare systems confront the greatest challenges and require the most intensive changes. At the same time, there is documentary evidence of the Bismarckian welfare systems’ inability to implement essential reforms, state Palier and Martin (2007). On the other hand, Palier and Martin (2007) argue that in Germany over the last three decades, social insurance programmes have been developed, and changes incorporated in the Bismarckian welfare systems. Initially the emphasis was on raising social expenditure and social contribution towards funding a ‘labour shedding’ strategy to resolve the economic crisis. ... Two decades ago, researchers began investigating the ways in which mature welfare states including Germany, responded to those pressures. The findings indicated an absence of fundamental policy shifts, along with a significant contradiction that although structural pressurs for change could not be ignored for longer, there was relative stability in welfare state programmes. The two main approaches of historical institutionalism (Pierson 1994, 1996) and welfare regime theory (Esping-Andersen, 1990, 1999) helped to explain the continued stability inspite of the growing requirements for core changes to take place. According to these two approaches, â€Å"powerful institutional and electoral mechanisms and regime-specific characteristics prevented comprehensive reforms of European welfare states† (Stiller, 2010, p.9). At the same time, these explanations have been challenged, with increasing numbers of substantial reforms taking place across Europe, from the late 1990s onwards. Th is generated extensive research interest in the reasons and manner in which welfare state reform occurs. In the Federal Republic of Germany, the well-established Sozialstaat has undergone significant reform efforts, as seen from Katzenstein’s (2005) observation that major reform efforts related to labour markets, economic policymaking and social policy, together with partisan conflict and political stalemate, may have created a â€Å"recalibration or a dismantling of Germany’s semisovereign state† (Katzenstein, 2005, p.304). This development is significant because Germany has not demonstrated policy flexibility in the past. In fact, the country’s government had long been regarded as the key example of

Observation Report On Special Education Essay Example | Topics and Well Written Essays - 1250 words

Observation Report On Special Education - Essay Example This essay covers on actual status of a special education environment. It extrapolates on observations made during learning hours within a special needs school. In order to ascertain functionality of theoretical concepts in practical settings, we will relate attributes learned in class with those observed in the field. These will include a description of physical elements of the environment, evaluation on teaching strategies employed by teachers, understanding of daily routine within the school and finally a personal reflection based on observations made within the practical context. Description of Classroom Setting The classroom is located at ground floor level together with the mainstream building, with a specially designed exit and entry doors for wheelchairs. Inside the building, I realized that it was a self-contained room with the washroom situated at the back of the room. With a population of thirteen students, one teacher and two aid workers were ready to address any kind of need required by each student. At all times, the two aids Mrs. Francisco and Mrs. Adams arrive in class on time, actually by 11 AM. The teacher, Mr. Molesan, is tasked with delivering class content to the students, who belonged to 5th and 6th grade. On the other hand, Mrs. Francisco and Mrs. Adams assist the challenged students in pushing their wheel chairs or in managing any difficulty related to their disabilities. In order to minimize disruption and inconvenience created by movements, the students are only pulled out of the classroom when necessary, for example during lunch break. Inside the class are seven learning centers each located at strategic positions. With these centers, students can conveniently move from the computers section to the arts and craft center. All the 13 students in the class have various forms of disabilities which include communication impairment, auditory impairment, mild physical challenges and a few with multiple disabilities. Based on the appearance of the classroom setting, I would say that the school has been successful in achieving the underlying objective of delivering special education. According to Smith and Tyler (2010), locating the classroom together with the mainstream building enhances inclusiveness, thus fostering a sense of acceptance among the handicapped students. In addition, locating different learning centers within a single classroom serves as an indication that teachers are committed towards enhancing learning through special approaches. As if those provisions were not enough, timely availability of the two aid workers indicates commitment towards efficiency in assisting learners with special needs. Physical Environment It is undeniable that learners with special needs require a supportive environment that will increase convenience during learning. Based on my observations, such supportive attributes were installed in various parts of the room. Students using wheelchairs were not required to use staircases but enjoyed gently sloping wheelchair case. Additionally, another physical attribute of the class involved vastness of the working space. A class which on normal occasion could accommodate 40 students only had 13 students. According to Boyle (2009), this enables creation of enough space which would allow special maneuvering of physically handicapped members of the class. Students were

Further Financial Analysis Of Easton Town, Massachusetts Essay Example for Free

Further Financial Analysis Of Easton Town, Massachusetts Essay 1. Financial Analysis of Easton Town, Massachusetts In this assignment we will further examine the financial health of Easton Town, Massachusetts by computing a number of accounting rations on the financial figures portrayed in the annual report of 2006.   A horizontal analysis will also be conducted on certain key financial variables of the town, by considering the increase or decrease occurring from 2005 to 2006.   This financial analysis will be classified on three main factors, being profitability, liquidity and stability. 1.1 Financial Performance of Easton Town, Massachusetts A weak financial performance of Easton Town Massachusetts is noted from the profitability ratios performed in latter section of this assignment.    The interperiod equity figure of 0.98 times reveals that the total revenue of the town is not capable to cover by one time the operating expenses incurred.   In this respect, a deficiency of revenue over expenditure is taking place.   This point is further substantiated by the net income margin of –2.16%.   This implies that a loss of $2.16 is made up from every $100 of sales.   This is a substantially high loss for Easton Town. A loss is normally either the result of lack of revenue or excessive costs incurred in the day-to-day operations of the town.   The revenue dispersion ratio performed in section 1.4 shows that the two main revenue-generating activities of the town are Property Taxes and Intergovernmental State Revenue.   Both of them account for 84.99% of the total revenue of Easton Town.   If one considers the property taxes per capita, as we did in the latter section of this assignment, a ratio of 136.64% is attained.   This high ratio implies that substantial revenue is generated from property taxes in line with the population of Easton Town.   In this respect, the preposition of lack of revenue leading to losses diminishes on such facet. Expenditure is considerably high for Easton Town.   Cutting down costs is not an easy task especially for a non-profit making entity like Easton Town.   Personnel reductions could be performed in order to limit costs.   However, severe disadvantages would be derived from such policy, such as increased crime, deteriorating infrastructure of roads and decline in the standard of living.   Such factors would infringe the main objective of the Town, which entails providing a good overall service to the town and enhance their standard of living.   In this respect concessions should be placed on such profitability aspect. A solution that could be adopted for this expenditure issue is to try to improve the efficiency of the utilization of the town’s resources.   Presently such efficiency stands at 29.76%.   Through the adoption of scientific management, such efficiency can be improved by optimally changing the present operational procedures. 1.2 Financial Position of Easton Town, Massachusetts A sound liquidity position is noted for Easton Town from the ratios determined.   The ability of the current assets of the town to cover its outstanding short-term debts is by one and a half.   This is a good working capital feature.   Further more, the capability of cash and cash equivalents to handle the current liabilities is significantly material standing at 70.87%.   This further sheds light on a good management of working. In spite of such positive factors, through the horizontal analysis conducted, a decrease in cash and cash equivalents of $124,336 was noted.   This particularly stems from a reduction in trust funds and scholarship funds.   For instance, the high conservative funds payments, which are drastically exceeding the annual receipts is contributing to such decrease in trust funds.   Attention should be thus placed on such facet to ensure that cash flow problems are prevented. 1.3 Financial Stability of Easton Town, Massachusetts The gearing ratio computed in the proceeding section reveals that Easton Town is a high-geared company.   High gearing means that debt is in a higher proportion than equity capital.   The greater the debt, the more the financial commitments necessary to meet such debt obligations, like interest payments.   The horizontal analysis conducted revealed that the long-term debt diminished from 2005 to 2006 by $2,128,480 and thus further reduced such financial commitments.   The payments of long-term debts are another factor that contributed to the decline in cash and cash equivalents.   However, the short-term debt increased by $2,411,000, which is higher than the decrease in long-term debt.   Such movement also corresponds with the significant debt to total assets determined.   This increasing figure is yet mitigated by the good current ratio noted in the previous section. 1.4 Concluding Remark – Financial Health of Easton Town, Massachusetts Even though there is a deteriorating profitability, the sound liquidity is mitigating such factor.   The increasing total debt portion is also being stabilized by decreasing long-term debts and increasing short-term debts.   As already noted, the good financial position can sustain an increase in current liabilities. We can therefore conclude that a good financial health is portrayed for Easton Town, Massachusetts for the financial year ended 2006.

The Art of Supervising Essay -- Business Management

Since the beginning of time there have been people who are leaders and there are those that choose to be followers. As an effective leader, one must possess certain traits and skills that include knowing how to motivate others to accomplish a task. This assignment will discuss the role of a supervisor in the multicultural society of today and the three traits needed to become an effective manager. This assignment will include the relationship between managers, supervisors, and employees and how these relationships assist in guiding organizations in achieving their maximum potential and the importance of finding the right employee to meet those goals. In today’s business world, supervisors must have a unique skill set that includes being able to communicate well with others, having the ability to effectively coach others, understanding the dynamics of working through others, and possessing performance management skills that allows them to handle changes in a positive manner. The role of a supervisor is similar to the role of a mother or father. Just as a mother or father nurtures their child to become the best that they can be, a supervisor does the same with his/her employees. A supervisor who is committed to setting their employees up for success is essentially a recruiter, trainer, planner, motivator, coach, and a leader for others to follow (Cassidy & Kreitner, 2010, p. 9). While there are numerous traits that a supervisor should possess, there are three imperative traits that stand out above the rest in my opinion. These traits are (1) emotional intelligence, (2) being honest and ethical, and (3) having the ability to accept diversity. Emotional intelligence, or EQ as it is known today, can be defined as noncog... ... Works Cited Cassidy, C., Kreitner, R. (2010). Supervision: setting people up for success. p. 8-199. Mason, OH: South-Western Cengage Learning. Daft, R. (2010). Innovative management for turbulent times. Chapter 1, p. 8. South-Western Cengage Learning. Retrieved from http://www.ppt2txt.com/r/9d2a1ad4/ Mathis, R.L., & Jackson, J.H. (2012). Human Resource Management: Essential Perspectives (6th ed.) p. 67-69. Mason, OH: South-Western Cengage Learning. Moglia, T. (Author). (1997). Supervising for success: A guide for supervisors. Retrieved from http://site.ebrary.com/lib/ashford/Doc?id=10058839 Sterrett, E.A. (Author). (2006). Manager’s pocket guide to emotional intelligence: From management to leadership. Retrieved from http://site.ebrary.com/lib/ashford/Doc?id=10379760

Sexual Assault Against Women

Sexual Assault against Women I choose this topic because sexual assault is one of the most offensive crimes committed in our society. Not only is it a threat to the community, but it has a physically and psychologically effect on the victim in many ways. For the last couple of decades, sexual assault, rape, and child molestation has become the focal point of public concerns today. According to a 1993 National Crime Victimization Survey conducted by the U. S. Department of Justice, about 500,000 rapes or sexual assaults occur each year (Statistics, March 2010).The Department of Justice states that, â€Å"rape crimes have risen nearly three times as fast as the total crime rate†, although other studies have shown statistics that are in conflict with these numbers; due to the victims that do no report their attacks. For example, the National Women’s Study claims that about 683,000 rapes of adult women occur annually, while the Federal Bureau of Investigation reports 103,00 0 such rapes each year (Statistics, March 2010). Most lawmakers agree that sexual violence is a problem that requires a lot of attention and investigation.In the mid-1990s, a number of violent crimes were being committed by recently released sex offenders. The media attention motivated many states to pass laws that specify that communities must be notified about paroled sex offender living in their communities. This caused a fear of the people in the community that released sex offenders may commit assaults in their community as well. Alice Walker's The Color Purple is an excellent account of the life of a woman who must suffer not only social ostracism due to gender and skin color but also women who suffer greatly at the hands of men.This is true in terms of infidelity, physical and verbal abuse, and sexual abuse. The Color Purple revolves around the life of Celie, a young woman growing up in the poverty-ridden South. In order to find herself and gain independence, Celie must deal with all manner of abuse, including misogyny, racism and poverty. When she is a young girl of just 14, Celie is sexually assaulted by a man she believes is her father. She had two children by her rapist, both of who he takes to a Reverend.When her mother dies, this man known as â€Å"Pa† marries Celie to a man she will only refer to as â€Å"Mr. † (Walker, 1985). This is just a fine example of the recollection of a victim. The Violence against Women Act (VAWA) of 1994 marked a turning point in our national response to the problems of both sexual assault and domestic violence. For the first time it considered the ways in which sexual assault and domestic violence were similar: they are both crimes of violence against women, rooted in historical and cultural traditions and attitudes.VAWA also addressed the ways our laws failed to prosecute and punish perpetrators of these crimes of violence, while often increasing the trauma experienced by victims. The act included measu res designed to protect crime victims' rights and provide crime victims with compensation, establish hotlines for sexual assault and family violence victims, establish sex offender registration and community notification, protect women from â€Å"date rape,† and coordinate law enforcement and social services to deal with crime in a unified manner.VAWA is a wide-ranging law which, among other things, mandated research into sexual and domestic violence, funded community efforts against sexual and domestic violence through grants, proposed changes in the evaluation and determination of evidence, affirmed victims' rights of privacy and equal protection under the law, recommended compensation of victims, and authorized enhanced penalties for repeat sex offenders. Law enforcement officers are highly trained and are fully aware of this Act and how it works.It is the duty of the officer to enforce these laws. One intervention method for the offenders that would restore justice practi ces is the gaining popularity of â€Å"chemical castration† which is the use of Depo-Provera; it decreases the level of testosterone that men produce (encyclopedia, 2012). Lowered testosterone levels decreases the sexual thoughts and fantasies of the offender. The way this method would impact the victim is by given them a piece of mind of knowing the offender is being mentored and knowing that this could happen to another person.The way the Criminal Justice system can work more efficient to help the victim through a rape or sexual assault is not blame the victim; this was a strategy that was used in pasted which would make the victim feel as if it is their fault. For example, the victim goes to a party and becomes overly intoxicated and wakes up to find herself assaulted sexual, in the past the victim would be the blame because she became overly intoxicated.But what should be done is to encourage women not to precipitate the crime through careless behavior. But blame the offe nder, because they are the predator in crime and they should be removed from society. As a Criminal Justice professional I would provide more effective assistance to the victim by offering services such as hotline information, victim advocate services, and assist them with police reporting process. Or even offer counseling service and self-defense strategies.Things that could be done to reduce victim blaming are training within the Criminal Justice system and educating the public on victim blaming as well. ? REFERENCES encyclopedia, T. f. (2012, May 05/31/12). Chemical Castration. Retrieved from Wikipedia: http://en. wikipedia. org/wiki/Chemical_castration Statistics, U. S. (March 2010). National Crime Victimization Survey. National Crime Victimization Survey, 2008- -Statistical tables, 26 – 49. Walker, A. (1985). The Color Purple. Harcourt Brace Jovanovich.